CHAMP. is a company that focusses on offering sportlessons throughout the Netherlands for a reasonable price, without a subscription. They do this by creating a platform with partnerships of both gyms and large corporations.
During my first HBO internship I got to work with Champ. as a content creator and learned about marketing. During this period I worked on different projects for different clients such as Jumbo, BookDinner, Teds and Wingman. With these projects I learned to switch between webdesign, copywriting, graphic design and video editing.
CHAMP.
landers & Visuals
Because CHAMP. has a lot of partnerships we had to make a lot of landers and visuals. Every visual had a campaign to it. Besides that there were many independent gyms that wanted to promote their partnership as well and needed to get their own visuals.
![Lander visual - Decathlon [Hersteld] groeps-05.png](https://images.squarespace-cdn.com/content/v1/65981497ab5e8770d83e77a9/224a46e8-2926-4234-b58a-f06be5a62183/Lander+visual+-+Decathlon+%5BHersteld%5D+groeps-05.png)
![Lander visual - Decathlon [Hersteld] yoga-05.png](https://images.squarespace-cdn.com/content/v1/65981497ab5e8770d83e77a9/ccc21e5a-b37f-468f-bc2a-6b3f6e24b1ed/Lander+visual+-+Decathlon+%5BHersteld%5D+yoga-05.png)
![Lander visual - Decathlon [Hersteld]-05.png](https://images.squarespace-cdn.com/content/v1/65981497ab5e8770d83e77a9/fe3b282e-d12f-4496-9d3f-021cb3c663b9/Lander+visual+-+Decathlon+%5BHersteld%5D-05.png)
![Lander visual - Decathlon [Hersteld]-08.png](https://images.squarespace-cdn.com/content/v1/65981497ab5e8770d83e77a9/6df0878d-2463-4e44-889e-e030befc1654/Lander+visual+-+Decathlon+%5BHersteld%5D-08.png)
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The biggest partner of CHAMP. is Jumbo Extra, by collecting stamps you can earn a discount on a lesson of choice. They also advertise this in their own Jumbo app and flyers. To show their cooperation I had to make visuals. These consisted of website landers and other visuals.
The visuals I created were used for both websites of Jumbo and CHAMP. They could also be used in newsletters and other forms of communication.
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Besides still visuals I made a lot of moving banners and displays. Both for small and big formats. As a refrence you can think of small advertisement windows on websites and bigger displays such as screens in malls.
These visuals consisted of a small copy, between 5 to 10 words, having some pictures of the lesson available and some animations to make it more interesting.
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Not only is CHAMP. working on their own app but also a variaty of social media platforms. Their bigger platforms, Facebook marketing and Instragram advertising, are tracked by multiple marketeers and this data is being analysed with everything that is posted by them.
The video’s I made were also posted here and tracked. After seeing what worked we changed up a few designs, so that we would keep the advertising efficient and reach our goals with the target audience.
